The Whole Foods Market house brand offering covers a chocolate lovers’ range in flavor and texture preferences at a competitive price point. To stand out in the crowded chocolate aisle, the suite of 5 designs feature brightly colored illustrations of botanical ingredients like cacao pods, almonds, and quinoa.
This project was included in AIGA’s Eye on Design February 2021 newsletter.
Created in-house at Whole Foods Market.
Created in-house at Whole Foods Market.
Additional illustration credits: coconut illustrations by Kasey McCrary, quinoa spice circle by Andrea Romero.
Image Courtesy Whole Foods Market.
Image Courtesy Whole Foods Market.