There are numerous possibilities: white or brown, medium or large, conventional or organic, pasture-raised or cage-free plus? For a staple category like eggs, my goal was to guide the customer to the right type of eggs for their particular need. Color on the side panels act as a quick read across the set. Chicken illustrations convey the environment of each egg standard, with just the right amount of detail and charm.
Chicken illustrations by Rachel Staples. Created in-house at Whole Foods Market.
